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WATCH: Unlock the Revenue Potential of Your Tenant Base

According to the Harvard Business Review, the cost of acquiring a new customer can be anywhere from five to 25 times more expensive than retaining an existing one. From the commercial real estate perspective, when you add up the cost of marketing available space, paying out broker commissions and TI incentives, not to mention downtime, the value of retaining the right tenants becomes clear.

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VTS Innovators Spotlight: Ilene Goldfine, Vice President, Hines

Hines, the global real estate investment, development and management firm, is well-known for its innovative culture. Few people understand the power of that culture better than Ilene Goldfine, Vice President of the firm’s Business Technology Group, who plays a key role in furthering the firm’s technological capabilities. Goldfine has been with Hines since 1998 in a variety of roles, including senior project accountant, fund controller and director of investment management — all of which prepared her to lead the group, which was launched in 2015.

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Boston CBD Experiences an Office Boom

The Boston area has long been known as a technology hub for commercial real estate office tenants, but its downtown was considered primarily financial, much like Wall Street in Manhattan, and its surrounding Financial District.

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Q&A: Half Price Books Bucks Store-Closing Trends With Experiential Retail

Much of what one hears about in the retail real estate industry nowadays is store closures, so it’s refreshing to learn about a company actually opening more locations. One of them is Half Price Books, which is doing so in a sector of retail that has gotten hammered over the years by Amazon and digital media.

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The Rise of the “Urban-Suburban” Office Market

While the focus has been on the U.S. downtown office market and its recovery for the past several years, it’s time for the suburban office market to step into the spotlight as it continues its comeback.

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Gas Stations Could be Recycled into Future ‘Fitness Hubs’

Gas stations and convenience stores as we know them today may be on their way out as we see more electric and self-driving cars, and fewer drivers depending on fuel.

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4 Must-Attend 2018 PropTech Conferences

I have been compiling a comprehensive list of property and PropTech conferences around the globe in 2018, and boy, it’s been a big job. I think we’re looking about 70 events already, and info on more is arriving in my inbox every day.

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VTS Innovators Spotlight: Sara Shank, Beacon Capital Partners

VTS Innovators Spotlight is a VTS blog series that profiles the leading minds in commercial real estate, showcasing how they are transforming their organizations through CRE Tech and innovation.

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Data-Driven Leasing: Increase Revenue by Optimizing Your "Revenue Funnel"

Commercial real estate is going through a period of rapid transformation, unlike anything ever experienced before in the industry.

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Revenue, Retention, Reputation: Why the Traditional Landlord Approach is Changing

Historically the primary focus of the vast majority of office landlords was to secure enough tenants to fill their buildings as quickly as possible. Their modus operandi was simple: persuade an occupier to sign as long a lease as possible, with a minimum rent-free period and on a maximum pounds per square foot rent, in the quickest way possible. Once the tenant signed on the dotted line the landlord could essentially not worry about that tenant/building until a lease event loomed large on the horizon.

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