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WATCH: Unlock the Revenue Potential of Your Tenant Base

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According to the Harvard Business Review, the cost of acquiring a new customer can be anywhere from five to 25 times more expensive than retaining an existing one. From the commercial real estate perspective, when you add up the cost of marketing available space, paying out broker commissions and TI incentives, not to mention downtime, the value of retaining the right tenants becomes clear.

In this 15-minute, on-demand webinar, VTS Product Strategist Mike Cochran discusses how understanding your tenants’ wants and needs, and delivering a premium experience, will drive more revenue.

Cochran reveals the key metrics and insights for discovering:

  • If and where improvements need to be made to your overall retention strategy
  • When to proactively engage tenants in renewal conversations
  • The experience tenants are currently having in your buildings, and how it can be improved
  • If you can offer new services and amenities to tenants that deliver ROI (“Retain on Investment”)
  • How to leverage existing relationships at other stages of your revenue funnel to accelerate deals


Click here to watch now. 

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Katie Higgins
Katie Higgins runs content and communications for VTS and is interested in delivering all things commercial real estate and tech to our readers.

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