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8 Must-Read Books for CRE Brokers


Today marks the first official day of summer. And, beach. And, vacation. It's a great time to catch up on reading. But with thousands of real estate books out there, it can be daunting to select your next read.

To help with the selection, we’ve compiled a list of top books for CRE brokers. Whether you are looking to negotiate a better lease, be a stronger networker, or become more efficient, these are all must-reads.


1) Value Added: Successful Strategies for Listing & Selling Investment Real Estate

Brad Umansky distilled insights from over 600 CRE transactions into this helpful book. Whether you are new to the industry or have decades of experience, Value Added will help develop a more intentional approach to brokering commercial real estate.




2) The Real Estate Game: The Intelligent Guide to Decision Making and Investment

Although much of The Real Estate Game focuses on the investment side of CRE, the book does a great job explaining the key players, properties, capital markets, and macro environments that influence a deal. Any good broker should have a solid understanding of these factors.



3) Brokers Who Dominate: 8 Traits of Top Producers

Rod Santomassimo has compiled the strategies and tactics of some of the top real estate brokers in the country. Their experiences and stories provide great frameworks and blueprints for any situation. Give this book a read if you're looking for some inspiration.



4) Negotiating Commercial Real Estate Leasing

Martin Zankel has written the definitive guide to understanding and negotiating commercial real estate leases. His book outlines the key differences between different types of leases, key clauses in a lease, typical points of negotiation, and what alternative solutions can be offered when impasses are reached.



5) The Millionaire Real Estate Agent

Although written for all brokers -- both residential and commercial -- Gary Keller’s book teaches the skills and qualities that transcend a specialization. He focuses on how to improve production, “economic, organizational, and lead generation” models, and more. There is a related The Millionaire Real Estate Investor, too.



6) The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

Time is the most valuable resource of any broker, and no one knows how to save time better than Tim Ferriss. The 4-Hour Workweek is considered a must-read for any efficiency fanatic. Ferriss outlines more than 50 practical tips and case studies that are proven to dramatically improve efficiency and automate unnecessary overhead.


7) How to Win Friends & Influence People

Although published in 1937, this book has not lost its relevance and is considered a seminal work on networking and interpersonal relationships. How to Win Friends & Influence People teaches "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people," all skills necessary for success as a broker.


8) The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies

Although commercial real estate is known to be a late adopter of new technologies, the technological revolution is becoming all-encompassing. Brynjolfsson and McAfee discuss the development of advanced infrastructures and the new technologies that are the driving forces of change across all industries and cultures.

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Billy Fink
Billy Fink is a marketing manager at VTS, focused on writing the best of CRE news and trends. He previously worked at Axial, and is a graduate of Columbia University.

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